Six decades, one country, one family of stores.
From a commodities trader to a listed retailer with 100+ stores, every step has been about serving Botswana.
Built around the trader, grown for the family.
Sefalana started with a simple idea - Botswana shoppers deserved honest pricing, real availability, and a retailer that understood how they actually shopped. Six decades on, we're still chasing the same thing.
How we got here.
- ★1960s
A trading roots story
Sefalana's roots trace back to commodity trading in Botswana - supplying staples to communities and traders.
- ★1980s
Wholesale-first retail
Sefalana Cash & Carry stores roll out - built around the trader and the family doing a big monthly shop.
- ★2000s
Hyper format launches
Our flagship Hyper destination format opens - bringing foods, non-foods, butchery and bakery under one roof.
- ★2010s
Shopper goes neighbourhood
Shopper stores open in towns and villages across Botswana, including the larger Shopper Big One format.
- ★2020s
Brands inside our brand
Wings & Things and Bake & Grill in-store kitchens roll out. AStar house brand expands across staples and household lines.
Note: timeline above is a placeholder. Replace with verified Sefalana group history.