The Brand You Can Trust.
Sefalana is Botswana's leading retail and wholesale group, proudly serving communities across the country for more than 52 years.
Known as “Sefalana Sa Rona” (Our Sefalana), we provide quality products, trusted service, and exceptional value while remaining committed to the needs of Batswana.
Botswana-born and community-focused, we continue to grow alongside the people we serve, putting our customers at the heart of everything we do.
Combo Offerings.
Make every Pula go further with incredible Sefalana Combo Specials! Discover amazing savings on the products you love, available at your nearest Sefalana store nationwide.
Store Range.
Sefalana Sa Rona, Sefalana Sa Gago! We have a wide store range to suit all your daily needs.
Wings & Things.
Craving something crispy, juicy, and full of flavour? Indulge in crispy golden wings, juicy burgers, tender chicken strips, and delicious sides, freshly fried and bursting with flavour. Available at select Sefalana Shopper stores, it's the perfect treat for every craving!
Bake & Grill.
Indulge in our mouth-watering wood-fired pizzas, from classic favourites to fully loaded gourmet creations with perfectly melted cheese and delicious toppings. Savour our flame-grilled meats, authentic sishanyama, and freshly rolled shawarmas, all prepared to order and packed with bold, irresistible flavour. Available at select Sefalana Shopper stores, where every bite is fresh, juicy, and unforgettable!
Giving back to you every time you shop with us.
The Sefalana Rewards Card is our way of saying thank you for choosing to shop with us.
Value Added Services.
Airtime, mobile money, banking and electricity, all at your nearest Sefalana till point.
Pay for your groceries at the till using Mascom MyZaka Pay.
Pay for your groceries at the till using Mascom MyZaka Pay.
Pay for your groceries at the till with Orange Duela Easy.
Pay for your groceries at the till with Orange Duela Easy.
Pay for your groceries at the till with BTC Smega Pay.
Pay for your groceries at the till with BTC Smega Pay.
Pay, send and receive money easily with Orange Money.
Pay, send and receive money easily with Orange Money.
Pay your Botswana Life policy premiums at the till - no need for a separate branch visit.
Pay your Botswana Life policy premiums at the till - no need for a separate branch visit.
Buy Orange, Mascom and BTC pin less airtime at the till.
Buy Orange, Mascom and BTC pin less airtime at the till.
Buy pre-paid BPC electricity - tokens print at the till alongside your receipt.
Buy pre-paid BPC electricity - tokens print at the till alongside your receipt.
FNB banking services - deposits, withdrawals and account queries at select Sefalana tills.
FNB banking services - deposits, withdrawals and account queries at select Sefalana tills.
Pay your FSG account conveniently at the till.
Pay your FSG account conveniently at the till.
News
Sefalana and Robertson Winery Bring Botswana Together for the Ultimate Potjie Experience
Sefalana proudly partnered with Robertson Winery for this year's Robertson Winery Potjie Competition, held on 1 August 2026, bringing…
Our Ladies Take on the Corporate 5-a-Side Tournament!
This afternoon, our incredible ladies' team proudly represented us at the Corporate 5-a-Side Tournament! A big thank you to Maru-a-Pula…
Happy Father’s Day!!!
To the fathers, father figures, and mentors. Thank you for your love, wisdom, and sacrifices. You mean the world to us.
Midweek Madness is my very favorite 😍 best discounts that makes everything affordable 💐✨ always waiting and preaching about it 😘 forever sefalana 🎉🎉
Specials in your pocket.
All month long.
Join our WhatsApp Channel for the freshest pamphlets, combos and competitions, straight to your phone.
Botswana-built.
Batswana-owned. Listed.
Part of the listed Sefalana Holdings group: overwhelmingly owned by Batswana and local institutions, serving families and traders for more than six decades.